Grow to become a leader.
With this in mind, Coop Italy Trade is ready for the largest trade fair in the sector, Fruit Logistica 2020, which takes place in Berlin on 5, 6 and 7 February.
The Ceo Andrea Urso says “We are ready, highly motivated with a lot of important news in store for our customers and for all those who want to know and get closer to our reality!”
In fact, Coop Italy Trade is repositioning itself with the new Italy Trade brand, pursuing the commercial strategy aimed at making, more and more defined, the role of reference operator for the export of fresh Italian fruit and vegetables in European markets.
Just to underline this identity, Italy Trade SRL focuses on “Italianness” as the central and primary element of its new company name. The strength of the company is constant growth! Italy Trade aims to become a reference point and market leader by highlighting an identity linked to Made in Italy.
Italy Trade, with the transparency that distinguishes it, wants to emphasize to its customers that the path taken is the constant development in the offer of products of the highest quality with the knowledge and the professionalism that are its main peculiarities.
Coop Italy Trade is preparing the grand launch of the new Italy Trade brand at the Fruit Logistica – Berlin exhibition, where guests are welcome in Hall 21, Stand E-03.